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Cover Image for The Adoption of Social Media as Marketing Tools View Article
The Adoption of Social Media as Marketing Tools
Monica Ason, Mohammad Almunawar, Siti Jaman, Nurin Damit, Nurul Ishak, Mimi Tamin, Korachal Tangphadungrutch
Apr 01, 2020
The rapid adoption of social media in business is becoming more evident over the years. Most businesses view social media as a chance to build two-way communication with customers and to create unique marketing communication...
Global Business Business and Management Global Business
Published by: IGI Global
Cover Image for Parallel and Distributed Pattern Mining View Article
Parallel and Distributed Pattern Mining
Ishak Meddah, Nour El Houda REMIL
Jul 01, 2019
The treatment of large data is difficult and it looks like the arrival of the framework MapReduce is a solution of this problem. This framework can be used to analyze and process vast amounts of data. This happens by...
IT Research & Theory Computer Science and Information Technology Data Mining and Databases
Published by: IGI Global